Sunday, June 22, 2014

The Checkout > Exaggerated marketing claims

The Checkout | ABC1

Season 2 Episode 6 | 25 Apr 2013
Superfoods
They’re ancient, exotic, jam-packed full of antioxidants, and all come with the same steaming side dish: a hearty helping of bullshit. Read the Choice report.




Season 2 Episode 3 | 6 Mar 2014
Chlorophyll
Looks great on the outside, but what’s on the inside?




Season 2 Episode 4 | 13 Mar 2014
Ethical Tuna Is there something fishy about Tuna? Guest reporter Kate Wild looks at some of the issues involved when deciding which brand of tuna to buy.


Season 2 Episode 6 | 27 Mar 2014
Free range eggs
When it comes to free range eggs, are we getting what we pay for? Craig Reucassel goes undercover to investigate the cagey world of egg accreditation and labelling.


Season 1 Episode 7 | 2 May 2013
Permeate-free milk
Kirsten Drysdale heads to the farm to answer the question no-one’s actually asking... what the hell is permeate? And why milk companies are now boasting that they don’t use it.




Season 2 Episode 10 | 29 May 2014
'Fresh'
Ben Jenkins provides a refreshing look at difference between the dictionary definition of “fresh” and how it is used in a “retail environment”.

The

Season 2 Episode 19 | 3 Jul 2014
Recycled toilet paper
Kate Wild unravels the meaning of eco logos on toilet paper, with the help of an adorable puppy.




See also:
Fooled by food labels

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