The Checkout | ABC1
10 Apr 2014
The Loving Pet Owner: Looking Good
Zoe Norton Lodge is The Checkout's Loving Pet Owner, and this week she presents a guide to keeping your pet fashionable.
27 Mar 2014
The Loving Pet Owner: Relax
The Checkout's Loving Pet Owner Zoe Norton Lodge provides a guide to keeping your pet stress free.
5 Jun 2014
The Loving Pet Owner: Self Improvement
Zoe Norton Lodge as the loving pet owner reveals how to improve your pet.
6 Mar 2014
The Loving Pet Owner: Food
Zoe Norton Lodge is the loving pet owner. This week she loves some of the weird and less-than-wonderful food products you can buy for your pets.
12 Jun 2014
The Loving Pet Owner: Fitness
Zoe Norton Lodge gives pet fitness products a work out.
Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts
Sunday, June 22, 2014
The Checkout > Purchasing behaviours
The Checkout
Season 1 Episode 2 | 28 Mar 2013
The Rational Consumer
Products are sold the way they are, from brand to positioning, because of years of psychological studies performed on consumers like us. If consumers understood those studies and the tricks of the trade The Checkout wonders if it would help us make better purchasing choices? Craig Reucassel goes shopping with Paul Harrison, someone who understands psychology and marketing to find out what shopping's like through his eyes.
Season 1 Episode 2 | 28 Mar 2013
The Rational Consumer
Products are sold the way they are, from brand to positioning, because of years of psychological studies performed on consumers like us. If consumers understood those studies and the tricks of the trade The Checkout wonders if it would help us make better purchasing choices? Craig Reucassel goes shopping with Paul Harrison, someone who understands psychology and marketing to find out what shopping's like through his eyes.
The Checkout > Nutritional Labelling
The Checkout | ABC1
Season 2 Episode 11 | 5 Jun 2014
Scott Abbot examines the war between food manufacturers and consumer groups over the proposed health star rating system for front of packs.
Food labels. NSW Food Authority.
Season 2 Episode 11 | 5 Jun 2014
Scott Abbot examines the war between food manufacturers and consumer groups over the proposed health star rating system for front of packs.
Food labels. NSW Food Authority.
The Checkout > Deceptive Product Naming
The Checkout
Season 1 Episode | 9 May 2013
What's in a name?
Subway's "foot-long" sandwiches, "Vitamin" Water, "Secure" Parking.
Season 1 Episode | 9 May 2013
What's in a name?
Subway's "foot-long" sandwiches, "Vitamin" Water, "Secure" Parking.
The Checkout > Pharmaceutical labelling
Season 1 Episode | 22 Apr 2013 ABC1
Chronic Pain
Julian Morrow and Kirsten Drysdale, with the help of Andrew McLachlan (Professor of Pharmacy for the University of Sydney) give Nurofen and other pharmaceutical companies a headache over bogus medicine variants that are painfully expensive. Is the most active ingredient actually marketing?
Season 1
Episode , 2 May 2013
Spoilt for choice: Toothpaste
Julian Morrow goes toothpaste shopping and finds the ridiculous amount of product differentiation is a real mouthful.
Season 2 Episode | 27 Mar 2014 ABC1
Napisan Vanish has changed. The lid is bigger... so you use it up more quickly. No wonder they call it Vanish.
Season 2 Episode | 6 Mar 2014 ABC1
What's the difference between Allergan Refresh Tears Plus Eye Drops and Allergan Refresh Contacts Drops for Contact Lens Wearers? Apart from bogus product differentiation?
Season 2 Episode | 20 Feb 2014 ABC1
What's the difference between Johnson's Sorbolene and Johnson's Baby Sorbolene? Apart from the price?
Season 2 Episode | 10 Apr 2014
Apart from the price, what's the difference between Hy-Clor's Pool and Spa care products? The word 'spa'.
Chronic Pain
Julian Morrow and Kirsten Drysdale, with the help of Andrew McLachlan (Professor of Pharmacy for the University of Sydney) give Nurofen and other pharmaceutical companies a headache over bogus medicine variants that are painfully expensive. Is the most active ingredient actually marketing?
Season 1
Episode , 2 May 2013
Spoilt for choice: Toothpaste
Julian Morrow goes toothpaste shopping and finds the ridiculous amount of product differentiation is a real mouthful.
Season 2 Episode | 27 Mar 2014 ABC1
Napisan Vanish has changed. The lid is bigger... so you use it up more quickly. No wonder they call it Vanish.
Season 2 Episode | 6 Mar 2014 ABC1
What's the difference between Allergan Refresh Tears Plus Eye Drops and Allergan Refresh Contacts Drops for Contact Lens Wearers? Apart from bogus product differentiation?
Season 2 Episode | 20 Feb 2014 ABC1
What's the difference between Johnson's Sorbolene and Johnson's Baby Sorbolene? Apart from the price?
Season 2 Episode | 10 Apr 2014
Apart from the price, what's the difference between Hy-Clor's Pool and Spa care products? The word 'spa'.
The Checkout: Absurd baby products
The Checkout
Kate Browne shines a light on some of the worst examples of baby consumerism marketed at guilty parents.
Season 2 Episode 13 | 19 Jun 2014 ABC1
Guilty Mum: Food
Season 1 Episode 3 | 9 Apr 2013 ABC1
Guilty Mum: Healthy
Season 2 Episode | 3 Apr 2014
Guilty Mum: Teething
Season 1 Episode | 21 Mar 2013 ABC1
Guilty Mum: Baby bums
Season 1 Episode | 22 Apr 2013
Guilty Mum: Sleep
Season 1 Episode | 2 May 2013
Guilty Mum: Safe
Season 1 Episode | 30 May 2013
Guilty Mum: Smart
Season 2 Episode | 26 Feb 2014
Guilty Mum: Toilet Training
Kate Browne shines a light on some of the worst examples of baby consumerism marketed at guilty parents.
Season 2 Episode 13 | 19 Jun 2014 ABC1
Guilty Mum: Food
Season 1 Episode 3 | 9 Apr 2013 ABC1
Guilty Mum: Healthy
Season 2 Episode | 3 Apr 2014
Guilty Mum: Teething
Season 1 Episode | 21 Mar 2013 ABC1
Guilty Mum: Baby bums
Season 1 Episode | 22 Apr 2013
Guilty Mum: Sleep
Season 1 Episode | 2 May 2013
Guilty Mum: Safe
Season 1 Episode | 30 May 2013
Guilty Mum: Smart
Season 2 Episode | 26 Feb 2014
Guilty Mum: Toilet Training
The Checkout > Product differentiation
Season 1 Episode , 2 May 2013
Spoilt for choice: Toothpaste
Julian Morrow goes toothpaste shopping and finds the ridiculous amount of product differentiation is a real mouthful.
Spoilt for choice: Toothpaste
Julian Morrow goes toothpaste shopping and finds the ridiculous amount of product differentiation is a real mouthful.
The Checkout > Truthful labelling
NSW Food Authority has a brochure on food labels and what information needs to be included.
Food Standards Australia New Zealand has guidelines on labelling, including truth in labelling.
Product Tampering:
The Checkout redesigns the packaging on popular products to show you what’s really in the box.
Season 1 Episode 1, 21 Mar 2013
Golden Circle Sunshine Punch
Season 1 Episode 2, 28 Mar 2013
Ribena Fruit Drink
Season 2
Season 2 Episode 4, 12 Apr 2013
Strawberry Indulgence
Food Standards Australia New Zealand has guidelines on labelling, including truth in labelling.
Product Tampering:
The Checkout redesigns the packaging on popular products to show you what’s really in the box.
Season 1 Episode 1, 21 Mar 2013
Golden Circle Sunshine Punch
Season 1 Episode 2, 28 Mar 2013
Ribena Fruit Drink
Season 2
Season 2 Episode 4, 12 Apr 2013
Strawberry Indulgence
The Checkout > Organic labelling
The Checkout, Season 2 Episode 15, 5 Jun 2014 ABC1
Organic
We pay a hefty premium for “organic” foods – Kirsten Drysdale asks if extra costs are justified.
Organic
We pay a hefty premium for “organic” foods – Kirsten Drysdale asks if extra costs are justified.
The Checkout > Cosmetics labelling
The Checkout | ABC1
Season 2 Episode 13 | 19 Jun 2014
Skin care made simple
Kirsten Drysdale and Zoe Norton Lodge decode the beauty myth – with some help from Mark Holden.
Product safety: Ingredients labelling on cosmetics: Supplier Guide.
©2013 Australian Competition and Consumer Commission
Season 2 Episode 13 | 19 Jun 2014
Skin care made simple
Kirsten Drysdale and Zoe Norton Lodge decode the beauty myth – with some help from Mark Holden.
Product safety: Ingredients labelling on cosmetics: Supplier Guide.
©2013 Australian Competition and Consumer Commission
The Checkout > 'Australian made' labelling
The Checkout, Season 2, Episode 1, 20 Feb 2014, ABC1
The struth about Australian made
Kirsten Drysdale explores country of origin labelling and finds the only thing truly Australian is our joke of a system
The struth about Australian made
Kirsten Drysdale explores country of origin labelling and finds the only thing truly Australian is our joke of a system
The Checkout: Gendered marketing
The Checkout, Season 2 Episode 9, 17 Apr 2014, ABC1
Gendered marketing
Kirsten Drysdale and Zoe Norton Lodge examine the issue of market segmentation by gender and find we've all got an equal opportunity to pay more.
Gendered marketing
Kirsten Drysdale and Zoe Norton Lodge examine the issue of market segmentation by gender and find we've all got an equal opportunity to pay more.
The Checkout: Healthy labelling
The Checkout, Season 2, Episode 2, 27 Feb 2014 ABC1
Healthy labelling
Craig Reucassel scans the health claims on food packaging to find out what’s 98% fact free.
Healthy labelling
Craig Reucassel scans the health claims on food packaging to find out what’s 98% fact free.
Subscribe to:
Posts (Atom)