Sunday, July 20, 2014

BJ Fogg: behaviour change model


















Simplicity changes behaviour

Use 'after' to create a habit

15 ways behaviour can change

Psychology of persuasion

BJ Fogg website
http://www.slideshare.net/bjfogg/top10-mistakesbehaviorchange-bjfogg8updatezc-7036106
Behaviour wizard

Behaviour grid Dr BJ Fogg, founder of the Stanford Persuasive Technology Lab, provides a convenient model for understanding how we can use design to influence behavioral change.

More at
www.behavioralmodel.org
www.bjfogg.com
http://captology.stanford.edu

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