Thursday, March 24, 2011

BJ Fogg: Behavior Change Model

Dr BJ Fogg, founder of the Stanford Persuasive Technology Lab, provides a convenient model for understanding how we can use design to influence behavioral change.

More at
www.behavioralmodel.org
www.bjfogg.com
http://captology.stanford.edu

BJ Fogg: What causes behavior change?




Work by Dr BJ Fogg at the Stanford Persuasive Tech Lab tries to explain how